| | Sustainability Leaders News
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Welcome this month to all our new members. This is the Tourism Tropical North Queensland Sustainability Leaders Group, a collective of forward-thinking businesses that demonstrate a strong commitment to sustainability through certification, accreditation, and active participation in sustainability initiatives within your businesses and our region. Collectively you make up 21% of the TTNQ membership, standing strong as industry leaders in TNQ, dedicated to making positive impacts through environmental, social and economic change.
READ MORE >
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| | Sustainability a win for Tropical North Queensland | |
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It has been wonderful to see so many businesses in our region beaming on stage to accept awards and recognition for their outstanding contribution and commitment to Sustainability. This is a wonderful reflection of their unwavering commitment to environmental stewardship, innovative practices and strong community engagement. This collective effort has assisted to position Tropical North Queensland as a frontrunner in sustainable tourism, earning recognition and accolades domestically and on the international stage. A huge congratulations to:
Green Island Resort,
winner of the 2024 Australian Hotel Association Awards for Excellence in
Innovation, Sustainability and Energy Efficiency Practise
Seville Mercy Centre,
winner of the Sustainability Award at the Cairns Chamber of Commerce Business
Excellence Awards
Crystalbrook
Collection, winner of the TTNQ Excellence Award for Sustainable Tourism
Excellence
Tropic Wings Cairns
Tours & Charters, winner of the Business Industry Confederation National
Environmental and Innovation Award
Small World Journeys,
who received Bronze at the Queensland Tourism Awards in the Ecotourism Category
Etheridge Shire Council, Eco-destination Certification with
Earthcheck
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You can’t manage what you don’t measure | | | |
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At
Crystalbrook Collection, we’re committed to
minimising environmental impact in a way that doesn’t compromise exceptional
guest experiences. When we look at a process or practice in our business, where
we can make planet-friendly choices without affecting our guests negatively, we
will. This is one of the pillars we built our company on and ‘Travelling
with a lighter footprint’ was born.
‘You
can’t manage what you don’t measure’
In
2022 Crystalbrook Collection partnered with EarthCheck, a certification,
consulting, and advisory group for sustainable
destinations
and tourism. This really kickstarted our comprehensive approach to measuring
and minimising the environmental impact of our operations. Their sustainability
metrics help us to track key performance indicators such as waste generation
and carbon emissions and help us identify areas for improvement.. | | | |
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We
integrate sustainability into our leaders’ KPIs and invest in our people
attending ESG events to understand how other industries have innovated. Our
back of house is a source of information for staff to learn, share and
practices to follow which starts the change in habits and knowledge.
We also look beyond our own industry - which historically hasn’t been the most innovative and we challenge our suppliers to bring new ideas and their learnings to us and seek out and preference partnerships with businesses who have shared values of sustainability and the accreditation to support that value.
All of this takes dedication and an ESG team who source, gather and bring to life our brand.
Lisa Brown, General Manager, The Crystalbrook Collection | | | |
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| | TNQ Wildlife Trust brings Christmas Cheer | | | |
| | In discussions with industry and tourism professionals, a common question arises: how can contributions be made to local grassroots projects? This year's Tourism Tropical North Queensland Chairs Award for Excellence winners, Angela and Peter Freeman, provide a shining example. They have brought early Christmas cheer by allocating a record-breaking $75,000 from the locally founded and operated North Queensland Wildlife Trust.
The North Queensland Wildlife Trust (NQWT) was established in 2004 by the Freeman family who own and operate Hartley’s Crocodile Adventures, Kuranda Koala Gardens and Birdworld Kuranda. The Trust is focussed very much on grass roots conservation efforts, hands on wildlife care, critical habitat acquisition, conservation, research and preservation.
At the Freeman attractions, there are easy mechanisms for visitors to make an active contribution to the conservation of native species and local habitats with funds accumulating weekly.
The local project recipients include: Gondwana Rainforest Trust FNQ Wildlife Rescue Kuranda Envirocare Agile Project Wildlife Rescue Bats & Tree Society of Cairns Rainforest Rescue
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| | | Compliance with the EU Green Claims Directive | | | |
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As the tourism industry, businesses and destinations start to evaluate compliance with the EU Green Claims Directive, when it comes to our socials, advertising and publicity it is crucial to ensure we are not in breach of the Directive. Here are four questions staff should ask before they publish a claim on behalf of your business about your sustainability credentials:
1) Could this claim give a false impression of what is really in place in your business? 2) Can this claim be verified by a third party? 3) Is the claim vague or not able to be substantiated? 4) If your business were asked to verify it could you do so in a timely manner? For example: "TTNQ is the most eco-certified destination in Australia” this claim reflects accurately what we have in our region, it can be verified by the certification bodies, it is not vague and if called to demonstrate this claim TTNQ could do so when asked.
Whereas: “TNQ will be carbon zero by 2030” this claim is unclear because it does not define what ‘carbon zero’ is to be achieved, is it the whole region, just the organisation, scope 1&2 or scope 3, there is no data to even define the current carbon footprint, let alone what is needed to get to carbon zero. Our current footprint and path to reach zero emissions (net) by 2030 is not published or verified, this claim is vague and misleading and cannot be verified in a timely manner. | | | |
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| | Sustainability Monitoring & Evaluating in Tourism Event
You’re invited in January 2025
Join Dr Denis
Tolkach from JCU for an insightful and interactive presentation and discussion. Dr Tolkach will share his insights on Mandatory Climate Reporting in Australia from 2025 and Trends in Monitoring and evaluating sustainable tourism. | | | |
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| | DATE & TIME Wednesday 21 January 10am - 11.30am | |
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| | | VENUE Rydges Esplanade Resort Cairns | |
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| | The 12 wastes of Christmas | |
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Discover eco-friendly Christmas tips to reduce waste and promote sustainability. Learn how to compost trees, recycle decorations, donate unwanted gifts, use fabric wrapping, and properly dispose of holiday items.
Let's celebrate responsibly for a greener festive season!
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“Promise
Of A Greater Good” - Brand Assets | | | |
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TTNQ has produced a series of brand assets for you to
utilise when showcasing projects, programs and initiatives you are all
developing within your businesses. Recognising that we are all at different stages of our journey towards
developing more sustainable tourism businesses, the ‘promise of greater
good’ is a statement which can be used to support messaging on social
media, websites and media releases. Download the "how to" guide for incorporating Promise of Greater Good into your own marketing collateral from the link below. | | | |
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| | | | If you would like other staff members to receive this, encourage them to SIGN UP HERE > Find our more at the TTNQ Sustainability Hub > | |
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While every effort is made to ensure the information in this newsletter is accurate, Tourism Tropical North Queensland disclaims all responsibility and liability (including without limitation, liability in negligence) for all expenses, losses, damages and costs incurred as a result of the information being inaccurate or incomplete in anyway, and for any reason. | | | |
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